Don’t drink and drive on the Fourth of July. If you plan to drink this weekend, leave your car keys at home and call Lyft.
The Washington Regional Alcohol Program (WRAP) has partnered with Lyft to sponsor the Independence Day SoberRide program. Free rides will be offered from 7 p.m. on Tuesday, July 4 through 2 a.m. on Wednesday, July 5 to D.C.-area residents over the age of 21.
Download Lyft to your phone, enter SOBERJULY4 in the app’s “Promo” section and get up to $15 value for a safe ride home. The offer is valid for the first 1,500 Lyft users who use the SOBERJULY4 code.
No secret here: Some people tend to get a little out of control with high-risk behavior to celebrate the nation’s birthday. According to the National Highway Traffic Safety Administration, about 36 percent of U.S. traffic deaths during the Fourth of July holiday period involves drunk drivers.
WRAP also co-sponsored the SoberRide program for St. Patrick’s Day, Cinco de Mayo, Memorial Day and the final two weeks of December 2016.
SoberRide is offered throughout Lyft’s Washington, D.C. coverage area which includes all or parts of the District of Columbia; the Maryland counties of Montgomery and Prince George’s; and the Northern Virginia counties of Arlington, Fairfax, Loudoun and Prince William.
Sponsors of this year’s July 4th SoberRide campaign include the 395 Express Lanes, AAA Mid-Atlantic, Anheuser-Busch, Brown-Forman, Constellation Brands, Diageo, District of Columbia Association of Beverage Alcohol Wholesalers, Enterprise Rent-A-Car, Giant Food, Glory Days Grill, Lyft, MillerCoors, Restaurant Association Metropolitan Washington, Volkswagen Group of America and the Washington Area New Automobile Dealers Association.
If the Lyft rides are used up, fork over the money, or use Uber, call a cab or dial up a designated driver. Just don’t get behind the wheel, try to drive and become part of an ominous statistic.