Here are a few hints:
- #1: It’s not a pastry.
- #2: It’s not a yoga pose.
- #3: Resist the urge to replace “reach” with “oven.”
The District Department of Transportation (DDOT) launched the #DCReach campaign Friday in an effort to educate drivers on how to safely open car doors after parking.
DDOT is promoting the “Dutch reach” method for opening a car door: motorists first look over their shoulder before opening their car door with their right hand. The campaign focuses on highly trafficked areas that include multiple transportation modes (e.g., H Street NE where DC Streetcar, cars, pedestrians and MetroBuses navigate).
“DDOT strives to create a transportation network that is as safe as possible for all users, no matter their transit mode,” said DDOT Director Jeff Marootian, who had been the acting director since August. “#DCReach is a robust education campaign that demonstrates the significant impact a minor habit change - looking over your shoulder before opening your car door - can have.”
From 2009 to 2012, there were 1,202 motor vehicle-related bicyclist injuries in the District, according to DDOT.
#DCReach has online and on-the-street components. To learn more, visit DDOT, DC Streetcar, and Vision Zero social media accounts and websites, and look our for street teams who will be interacting with motorists, local businesses and residents along the H/Benning corridor throughout November.